Sportsgambler.com is an independent publisher of betting predictions, reviews and gambling guides. Our content is authored by a team of professional analysts and is designed to provide analyst-led insights for informed gambling decisions.
This website is for informational purposes only. Sportsgambler.com is not a gambling operator and does not offer or accept bets. We only reference operators that are licensed and regulated in the jurisdictions we cover.
We specialise in the jurisdiction-specific regulations of the United States (state-by-state), the United Kingdom (UKGC) and Ontario (iGaming Ontario), while also covering other regulated markets globally through local expertise where applicable.
Media Recognition & Industry Authority
Our proprietary sports data and analyst insights are regularly cited by leading global media outlets for their accuracy and depth. Sportsgambler.com has been featured in and quoted by reputable organisations, including Forbes, Sports Illustrated, The Sporting News, Pro Football and Sports Network (PFSN) and Complex.
Sportsgambler.com has been shortlisted twice at the EGR Operator Awards (Affiliate of the Year and Sports Betting Affiliate of the Year categories).
Our Mission: Help Players Make Informed Decisions
Our mission is to help readers make informed choices across sports betting, online casino and other gambling formats. Through expert analysis, clear explanations and structured comparisons, we review platforms, highlight relevant promotions and explain key terms so users can understand how different products work and what to look for before signing up.
For our betting previews and predictions, we focus on identifying potential value with a long-term approach, based on pricing, statistical research, market analysis tools, team news and market context - while making it clear that no outcome is guaranteed.
Our betting predictions are the final output of an extensive match preview and analysis process. Rather than simply offering picks, our analysts apply a research-led framework that evaluates injuries, tactical context, advanced performance metrics and market conditions before reaching a conclusion.
We focus on accuracy, responsible gambling and practical guidance - helping players assess risk and compare options responsibly, without hype or unrealistic claims.
Our Story: Built by Industry Experts
Sportsgambler.com was founded in 2017 by Jens Carlsson and Jörgen Sparredal, two gambling industry professionals with decades of combined experience across sports betting and online casino gaming.
The founders previously co-founded Rekatochklart.com, a Swedish sports betting and casino affiliate media platform with a strong betting community, which was later acquired by Better Collective, and bring first-hand experience from the content, affiliate and operator side of the industry, including bet365.
Sportsgambler.com co-founders Jörgen Sparredal and Jens Carlsson attending Super Bowl XLIX in Arizona, 2015.
Jens Carlsson — Co-founder of Sportsgambler.com and Rekatochklart.com, with extensive experience across sports betting content and platform development, including time at Better Collective.
Jörgen Sparredal — Co-founder of Sportsgambler.com and Rekatochklart.com, with experience in betting analysis and marketing management, including 17 years at bet365.
Both founders are long-time sports fans with a particular interest in football and US sports. They are also passionate horse racing fans with experience as both breeders and owners.
Today, our team includes former odds compilers, sports traders, data scientists, professional journalists and analysts covering sports betting, online casino and sweepstakes casino content, alongside non-bookmaker verticals, such as prediction markets, where legally available.
This cross-sector experience helps us explain betting markets clearly, assess value and risk, and support readers with informed content, transparent reasoning and responsible gambling standards.
Meet Our Team
Sportsgambler.com is powered by a global network of analysts covering a wide range of gambling verticals. This international coverage allows us to follow major sports leagues and regional competitions closely, while also reviewing gambling platforms and promotions across key markets.
Every article is subject to meaningful human oversight by our editorial team and all published analysis is attributable to named contributors. This ensures that our analysts' diverse industry backgrounds - ranging from odds compiling and trading to data science - are applied consistently to provide accurate, regulated and high-quality gambling insights.
In addition to individual analyst accountability, our content benefits from editorial oversight and peer review through sport-specific editorial betting panels, helping ensure consistency, accuracy and responsible standards across markets.
Lead Analysts
Our content is supported by senior analysts who help set our research standards and contribute to our core betting and gambling coverage. Our lead analysts bring specialist expertise across major sports and gambling verticals:
- Charlie Wilson - Editor-in-Chief & Senior Football (Soccer) Analyst
- Scott Miller - Senior American Football Analyst
- Elijah Jackson - Senior Basketball Analyst
- José Ramírez - Senior Baseball Analyst
- Paul Boucher - Senior Ice Hockey Analyst
- James Thompson - Senior Gambling Analyst
Each analyst profile includes background information, and where applicable, a transparent record of published predictions so readers can assess performance over time.
Transparent Track Records
Where applicable, we publish and maintain historical performance records for our betting predictions. Each prediction is attributable to a named analyst and graded consistently using the odds available at the time of publication, following our documented methodology.
Track records are provided for transparency only and are not predictive of future results. To view our full contributor network, background information and transparent performance records, visit Our Analysts.
How We Make Picks & Rankings
Betting predictions are created by experienced analysts using a combination of statistical research, team news, injuries, lineups, market context and odds evaluation. We aim to explain our reasoning clearly and avoid hype.
Reviews, gambling guides and rankings are based on first-hand evaluation and manual testing, alongside structured analysis of factors such as licensing, product features, pricing/odds, promotions and terms, user experience, payment methods, withdrawal policies and responsible gambling tools.
Our research is powered by industry-standard data from providers such as Sportradar, Enetpulse, Football Feeds and The Odds API, helping our analysts stay up to date with key stats and odds movements. Learn more in our How Picks Are Made and How We Review Sites methodology.
We regularly review and update our content to reflect changes in licensing, product terms and market availability. Betting previews are updated frequently, often multiple times per day, to reflect the latest market movements and roster news. When material changes occur, pages are updated with timestamps so readers can distinguish between current analysis and historical context.
If you spot an error or outdated information, please contact us via our Contact Us page. We aim to review and respond to correction requests within 48 hours.
Editorial Policy & Ownership
Sportsgambler.com is owned and operated by Malta-registered company Forward Media Ltd (C 81654). Our editorial decisions are not influenced by advertisers, sponsors or affiliate partnerships and our commercial team has no input into picks, rankings or review outcomes.
While we do earn revenue through affiliate links, these relationships have no impact on the integrity of our content or recommendations. We may earn a commission when users sign up through our links, at no additional cost to the user. We do not accept payment in exchange for a higher rating or more favourable review. All opinions are our own.
All content published on Sportsgambler.com is reviewed by a senior editor prior to publication, with accountability clearly assigned to named contributors.
We also actively promote responsible gambling, offering helpful resources and ensuring players can make informed, safe decisions. For more details, please visit our Editorial Policy and Ownership pages.
For full transparency, we also encourage all readers to review our key trust pages. Our Disclaimer explains the limitations of the information we publish, our Privacy Policy outlines how personal data is handled and our Terms & Conditions set out the rules for using Sportsgambler.com.
Our Commitment to Responsible Gambling
We believe gambling should be entertaining and should always be approached responsibly. We encourage all readers to bet within their means, set personal limits and treat betting as a form of entertainment - not a way to make money. Our content is not financial advice and readers should only gamble with money they can afford to lose.
We never promote “guaranteed wins” or unrealistic outcomes. If gambling is no longer enjoyable or is starting to cause stress or harm, it’s important to take a step back and seek support. We provide practical tips and links to professional help services and self-exclusion tools on our dedicated Gamble Responsibly page.
You must be 18+ (or legal age in your jurisdiction) to use licensed and regulated operators. Please play responsibly.
