This Privacy Policy explains how Sportsgambler.com collects, uses and protects your personal information when you visit our website. We are committed to safeguarding your privacy and ensuring transparency about how your data is handled.
Sportsgambler.com is operated by Forward Media Ltd. (see our Ownership page). Forward Media Ltd. (Company Registration Number: C 81654. Registered Address: 175, Level 1, Independence Avenue, Mosta, MST 9024, Malta) is the data controller for personal data processed through this website.
Information We Collect
When you use Sportsgambler.com, we may collect the following types of information:
- Voluntary information: such as your name and email address when you contact us or submit a form.
- Technical information: including IP address, browser type, device type and operating system.
- Usage data: such as pages visited, time spent on site and navigation patterns.
- Cookies & tracking: small data files stored on your device to improve user experience and for analytics/affiliate tracking.
Human Oversight & Data Integrity
If we use AI tools to support internal workflows (such as summarising publicly available information or improving formatting), they are used under human oversight. We do not use AI to make decisions that produce legal or similarly significant effects for users.
Security & Licensing Verification:
Our analysts manually verify the licensing status and technical security protocols of the third-party operators we reference. This includes a review of their SSL encryption standards and fund protection policies to ensure we only direct our users to secure and trustworthy wagering environments.
How We Use Your Information
We use the information collected to:
- Respond to your inquiries and provide customer support.
- Improve site performance, usability and content.
- Monitor site traffic and analyse trends.
- Track affiliate referrals when you click links to third-party operators or services we reference.
- Comply with legal and regulatory obligations.
AI & Data Governance
We apply controls to ensure personal data is handled responsibly and transparently.
- AI Training Protections: We do not use personal information collected through Sportsgambler.com to train generative AI models or large language models (LLMs).
- Human Oversight: All AI-assisted internal workflows are subject to meaningful human oversight by our editorial team to ensure accuracy and prevent algorithmic bias.
- Automated Decision-Making: We do not use your personal data for automated decision-making or profiling that produces legal or similarly significant effects.
Legal Basis for Processing (where applicable)
We process personal data where necessary to operate and improve our website (legitimate interests), to respond to user inquiries (taking steps at your request and/or legitimate interests), to comply with legal obligations and where required, based on your consent (such as non-essential cookies).
Cookies & Tracking Technologies
Sportsgambler.com uses cookies and similar technologies to:
- Enhance site functionality and user experience.
- Measure site traffic and usage through analytics tools (e.g., Google Analytics).
- Track affiliate links so that we may earn commissions when you visit a partner site or take an action through our links (such as creating an account).
You may be presented with a consent banner to accept or manage cookie preferences in accordance with applicable data protection laws. You can manage or disable cookies through your browser settings, but some features of the site may not function properly without them. You can also opt out of certain analytics tracking through available browser settings or third-party opt-out tools where supported.
Where possible, we use privacy-conscious tracking methods (such as first-party attribution) to support affiliate partnerships and reduce reliance on third-party tracking.
Cookies may include essential cookies (site functionality), analytics cookies and affiliate tracking cookies.
Do Not Track & Global Privacy Control (GPC)
While there is no consistent industry standard for "Do Not Track" (DNT) signals, we recognise Global Privacy Control (GPC) signals where technically feasible and required by law (such as for users in California or other applicable jurisdictions). If your browser or extension communicates a GPC signal, our systems are designed to respect your request to opt-out of the "sale" or "sharing" of your personal information automatically.
Data Sharing & Third Parties
We do not sell your personal data. We also do not share it for cross-context behavioural advertising in jurisdictions where this term applies. However, we may share limited information with:
- Service providers (e.g., hosting, analytics or technical support).
- Affiliate networks and third-party tracking/attribution partners for tracking and reporting purposes. When you click an affiliate link, we (or our partners) may use tracking technology to record that you visited a third-party operator through Sportsgambler.com. This may include click identifiers, device or browser information and timestamps used to attribute referrals and commissions.
- Regulatory authorities if required by law.
We do not collect or store payment card details or banking information on this website. When you click an external link to any third-party website, operator, platform, app or service we reference, you will be subject to that third party’s own privacy policy and terms. We encourage you to review their policies before providing any personal information.
Where relevant, our reviews consider privacy disclosures and security features. We encourage users to review an operator’s privacy policy and security information directly before registering.
Some service providers may process personal data on our behalf under contract and subject to appropriate safeguards.
Your Rights
Depending on your jurisdiction (e.g., GDPR in the EU/EEA, CCPA in California), you may have the right to:
- Access the personal data we hold about you.
- Request corrections or deletion of your personal data.
- Object to certain types of data processing.
- Request restriction of processing (where applicable).
- Withdraw consent for data collection and processing.
- Request a copy of your data in a portable format (where applicable).
- Lodge a complaint with your local data protection authority.
- Opt out of marketing communications (where applicable).
To exercise these rights, please reach out via the details provided in our Contact Information section below.
We aim to respond to all data access or deletion requests within 30 days in accordance with UK GDPR and Ontario iGO requirements.
To protect your privacy, we may need to verify your identity before completing certain requests.
Jurisdiction-Specific Disclosures
We are committed to complying with the specific data protection requirements of the regions we serve:
- Ontario (Canada): For users in Ontario, we strictly comply with the privacy and advertising standards set by iGaming Ontario (iGO). We do not use your personal information for prohibited inducement marketing or unauthorised bonus promotions.
- United Kingdom: For our UK audience, we operate in full accordance with the UK GDPR and the Data Protection Act 2018. Forward Media Ltd. is the data controller and we handle all personal information with the transparency and fairness required by UK law.
- United States: Residents of California and other states with active comprehensive privacy laws (such as Virginia, Colorado and Connecticut) may have additional rights under the CCPA/CPRA and equivalent state legislation.
Children’s Data
Sportsgambler.com does not knowingly collect personal data from children. This website is intended for users who meet the legal gambling age in their jurisdiction. If you believe that a minor has submitted personal information on our website, please contact us immediately so we can delete it.
Data Retention
We retain personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or to comply with legal obligations.
Security of Information
We take reasonable measures to protect your information from unauthorised access, loss, misuse or disclosure. However, no method of transmission over the internet is 100% secure and we cannot guarantee absolute security.
Your data may be processed in countries outside your jurisdiction. Where required, we apply appropriate safeguards such as Standard Contractual Clauses (SCCs) or equivalent legal mechanisms.
Links to Other Pages
This Privacy Policy should be read in conjunction with our Disclaimer and Terms & Conditions.
For responsible use of gambling services, please visit our Gamble Responsibly page.
Updates to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in technology, law or business practices. Any updates will be published on this page with the revised date and time.
Contact Information
If you have any questions about this Privacy Policy or how we handle your data, please contact us at contact@sportsgambler.com or via our Contact Us page.
